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Princeton MarkeTech
2 Alice Road
Princeton Junction, NJ 08550
bzyontz@princetonmarketech.com
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CHASE BUSINESS BANKING: Marketing Thought Leadership to Small Business
CASE STUDY: Brand Building in the Social Media Space: Trends, tools, tactics and tips to help guide your business towards successful social media engagement.

TARGET AUDIENCE:
Business owners at companies with up to $20 million in annual sales.

OBJECTIVE:
Support Chase Bankers by building awareness of issues important to business owners and identifying financial solutions to address them.

STRATEGY:
Use series approach to build the Chase brand and promote the Bank’s in-depth market knowledge, broad-based experience and proven track record for helping business owners succeed.

Click below to view PDF

Brand Building in the the Social Media Space: Trends, tools, tactics and tips to help guide your business towards a successful social media engagement

SBA Financing as a Growth Strategy: Capital to Grow and Cash Flow to Operate

Embracing Sustainable Practices: A Win-Win for Business and the Environment


An Ounce of Prevention is Worth a Pound of Cure: Fraud Risk Protection Strategies for Business

Equipment Financing and the Strategic Advantage Window

Closing the Invoice-to-Collection Gap

Best Practices (and useful tips) For Growing Sales

Credits: Content development, copy, design/layout and type services: Princeton MarkeTech; Print production: Chase.


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CHASE BUSINESS BANKING: Marketing Thought Leadership to Small Business
CASE STUDY: Rental Housing's Rebound: Apartment Sector Trends Brighten Investment Outlook

TARGET AUDIENCE:
Investors and developers in the multi-family rental housing market.

OBJECTIVE:
Provide insight on the state of the national apartment sector and the impact of demographic trends as they relate to potential investment opportunities.

STRATEGY:
Highlight market conditions that favor renting vs. buying in selected opportunity markets.

Click below to view PDF

Rental Housing's Rebound: Apartment Sector Trends Brighten Investment Outlook

The Economic Ascendancy of Brazil: What It Means for U.S. Companies

Winning the Uphill Battle: Strategies for Reducing Runaway Health Care Costs

 

Best Practices for Foreign Exchange Risk Management in Volatile and Uncertain Times

Social Networking Strategies for Business: Engaging Online Communities for Competitive Advantage

The Chindia Effect: What It Means for U.S. Companies

Credits: Content development, copy, design/layout and type services: Princeton MarkeTech; Print production: Chase.


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CHASE BUSINESS BANKING: Marketing Thought Leadership to Small Business
Note: Moved to a collaborative scenario whereby we retained content development and copy responsibilities and Chase created a new design template and handled type and layout internally.

TARGET AUDIENCE:
CFOs, Treasurers and Controllers in selected, vertical markets.

OBJECTIVE:
Support Relationship Managers with tools to help differentiate the Chase brand from a prospect’s primary banking relationship.

STRATEGY:
Position Chase as a thought leader by providing prospects (and customers) with comprehensive information and news they can use on timely, relevant topics and trends to help make better business decisions.

Click below to view PDF

Education as an Export: The Globalization of U.S. Higher Education and the Emergence of the Overseas Branch Campus

Energy Performance Contract Financing as a Strategy: Transforming Healthcare Facilities Maintenance


Mitigating Payments Fraud Risk: Strategies and Best Practices for State and Local Governments

Credits: Content development and copy services: Princeton MarkeTech; Design/layout and print production: Chase.


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CHASE BUSINESS BANKING: Marketing Thought Leadership to Small Business

CASE STUDY: INITIATIVE – The Pulse of New Jersey Business

TARGET AUDIENCE:
C-level executives and business owners in the commercial space.

OBJECTIVE:
Support Sun Bankers with tools to help differentitate the brand and generate new business leads.

STRATEGY:
Use the series approach to position Sun as a thought leader among business executives in its regional footprint by providing prospects (and customers) with news they can use on timely, relevant topics and trends to help drive their organizations forward.

Click below to view PDF

New Payment Acceptance Technologies Deliver Mobility, Functionality and Security

More Companies Turn to Asset-Based Lending for Working Capital

Planning Strategy for Business Succession

Corporate Tax Cuts and Tax Credits Means Financial Relief


Commercial Card Payment Solutions Loom Large for Business Spend Control, Reporting and Analysis

Adopting Electronic Payment Strategies to Improve Cash Flow Management

Going Global: Pursuing Foreign Trade as a Growth Strategy

Credits: Content development, copy, design/layout and type and print production services: Princeton MarkeTech.


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CHASE BUSINESS BANKING: Marketing Thought Leadership to Small Business

CASE STUDY: New Jersey 2013-2014 Economic Outlook Report

TARGET AUDIENCE:
C-level executives at middle market companies.

OBJECTIVE:
Support Sun Bankers with tools to help differentitate the brand and generate new business leads.

STRATEGY:
Position Sun National Bank as a major force that fuels New Jersey's economic engine.

Click below to view PDF

2012-13 New Jersey Economic Outlook Report

2013-14 New Jersey Economic Outloook Report


Capabilities Brochure

 

Credits: Content development, copy, design/layout and type and print production services: Princeton MarkeTech.


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CHASE BUSINESS BANKING: Marketing Thought Leadership to Small Business

CASE STUDY: Products and Services Brochure Suite

TARGET AUDIENCE:
Retail and business traffic across the network of over 50 branch locations.

OBJECTIVE:
Provide in-branch customers with information on Sun financial product and service solutions.

STRATEGY:
Attract and engage customers through a cohesive suite of branded marketing materials.

Click below to view PDF

Checking brochure

Student Banking

Mortgage Solutions

Easy Extras


Home Equity

Savings

SunDial

Credits: Content development, copy, design/layout and type and print production services: Princeton MarkeTech.


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