History Founded in 1987 as Princeton Direct, a direct mail agency specializing in business-to-business and financial services marketing, we have successfully evolved into a full-service integrated marketing firm. In 1994, the internet exploded on the business scene, and the buzz was that it would become the next level of direct marketing. It was a given that we had to be there. We seized the opportunity to expand our capabilities becoming savvy web marketers, and making ourselves more valuable to our clients. In 1997, guided by the principle that "change is good", we became Princeton MarkeTech. This new name represented the integration of our marketing and technology capabilities, and allowed us to brand our core strengths more effectively. We remain as entrepreneurial today as the first day we launched our business. Our unique value-add remains our direct marketing roots. Everything we do is grounded in that results-driven discipline. It's become an integral part of our corporate DNA. Our team is composed of experienced professionals who are dedicated to providing our clients with Marketing, Promotion, and Interactive solutions that exceed their expectations and get results. Our Approach We take a common sense, consultative approach to partnering with our clients. They expect us to stay on top of their business and keep them several steps ahead of their competitors. Working seamlessly with their in-house marketing groups, we provide a fine-tuned blend of innovative creative, strategic marketing, and an unwavering commitment to service. Plus, a strong sense of urgency that they view as one of the most vital benefits in our relationship. We invite you to learn more about our Services, or to Contact Us for more information.