Prudential Financial: Education Funding Multimedia CD-ROM Prudential Financial is a leading provider of financial services, including a wide range of education funding solutions to meet the diverse needs of its customers. To help build awareness among parents and grandparents of the wide range of education funding options available to them for their children and/or grand children, we created a 12-minute multimedia presentation on CD-ROM. The program featuring original video, was offered as fulfillment to a multi-touch-marketing program that included print advertising and direct mail. Program objectives were to leverage the interactive advantages of a CD-ROM-based presentation to attract and engage viewers, and educate them on why Prudential was the best choice to help develop an effective, education-funding strategy to ensure the best education and the brightest future for their children.